Step1 of hashtag

#ManAgainstMachine
Explain: A song of Evile's special "Enter the Grave"
Purpose: Attract people's attention especially Evile's fan to the new produced song
Audience: Evile's fans
Who is participating: Evile's fans , managers, fans' family and friends
Kind of participation: Event, people, blog, press conference, meet-and greet with fans, news
Reference: Bob Moczydlowsky.(2014, November 12). Twitter Q&A with Garth Brooks. Twitter Blog. Retrieved from https://blog.twitter.com/2014/twitter-qa-with-garth-brooks